ĐỊNH HÌNH NGÀNH DỊCH VỤ

CUNG CẤP TRẢI NGHIỆM KHÁCH HÀNG VƯỢT TRỘI
message from the group's board of directors

In the early 2000s, when many Vietnamese businesses saw customer care as just responding and answering consumers’ questions, Minh Phuc Co., Ltd. (MP Telecom) was born with the mission: change. customer care service culture.

MP Telecom believes that interaction with customers is continuous and seamless, not limited to the support that companies provide after the sale.

Therefore, as a pioneer company in the Contact Center field, MPT always focuses on improving the capacity and skills of consultants to “conquer” the minds and hearts of consumers. Every incoming or outgoing call is an opportunity for MP Telecom to listen, sympathize and be grateful to customers.

After 21 years, MP Telecom has helped 500+ businesses build brands, make 50+ million calls and connect with 20+ million customers.

Now, facing the 4.0 industrial revolution, MPT has innovation in action, image and future direction.

The repositioning of the brand from MP Telecom to MP Transformation demonstrates the determination to apply breakthrough technologies to help businesses narrow the digital gap.

Besides, every happy customer will create a happy society. Therefore, an understanding, experienced MPT with a desire to bring technology to life will contribute to creating a modern, prosperous and connected commune.

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VISION

Creating a modern and connected society.

MISSION

Helps businesses remove barriers in people, technology, and business to improve competitiveness and personalize customer experiences in the digital age.

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CORE VALUES

Every member of the organization, from employees to leaders, is encouraged to act and think like an owner. To ensure the success of projects, each individual needs to have a spirit of autonomy, act quickly, aim for long-term value and take responsibility for the results achieved.
With the policy of taking people as the focus of development, MP Transformation is committed to building (1) an understanding, open and fair working environment for employees, (2) a reputable company that always puts its best interests first. Customer benefits come first, (3) a responsible organization, creating a lot of value for the community.
To stay ahead of the curve, flexibility and a willingness to adapt to changes in business are essential. With the will to innovate, MP Transformation always encourages creative ideas, creating conditions for employees to adapt to new technology to meet market needs.
MPT believes that “discipline is power”. Therefore, the company emphasizes compliance with principles, processes and commitment to work results. In addition, effective time and resource management is also encouraged.
Team spirit is one of the core values, contributing to MPT's success. Each employee brings unique talents, experiences, and perspectives. When each individual cooperates and supports each other, it creates synergy for the whole business.

BRAND IDENTITY

A new MP Transformation - understanding, professional, experienced but youthful and modern.

LOGO
LOGO
SLOGAN
SLOGAN
COLOR
COLOR

ENTHUSIASM

YOUTHFUL

DYNAMIC

MASCOT

An understanding, experienced, professional but youthful and modern MPT is the new image that the company wants to convey to all employees, customers and partners.

The two mascots Petron and Chibot are considered “humanized” images representing the brand’s personality.

Contact Center

PETRON

“Pet” in Petron means pet. This will be a mascot full of enthusiasm, youthfulness, and dynamism, helping to bring joy to customers through every interaction. Petron also demonstrates the value MPT wants to bring.

CHIBOT

A compound word of “chibi” (a style of drawing small, adorable characters) and “robot,” with a technological meaning, to express the transformation and application of technology.

CONNECT WITH US

To learn more about MP Transformation, follow and interact with us on social media

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